Artificial Intelligence - Catalytics Consulting

Why Every CPG Brand Needs a Comprehensive Data and Analytics StrategyJanuary 24, 2023 - 10:46 pm
CPG Data as an Asset As a Consumer Packaged Goods (CPG) professional, you know that data is an essential asset for staying competitive and driving business growth in a rapidly changing marketplace. Having a clear and comprehensive data analytics strategy is vital to making the most of this asset. It should guide you in collecting, […]
The 6 Categories of DataDecember 3, 2022 - 1:23 am
Data is everywhere and comes in many different forms. Data might live on a spreadsheet, be stored in a database, or reside somewhere in the cloud. It can also take various visual representations such as charts, graphs, and statistics. More importantly, data has inherent properties that cause it to fall into one of six unique […]
4 Ways That AI is Disrupting the Customer ExperienceDecember 3, 2021 - 1:23 am
When most people envision the future, they imagine things like flying cars, sleek, techno-enabled cities, and clothing that doesn’t use zippers or buttons (for some reason). However, we’re currently living in the sci-fi future that previous generations could only dream of – all thanks to the growing prevalence of AI. Fortunately, artificial intelligence isn’t […]